Our Story - The Original Jeans Expanding Belt
Our patented belt is so easy to use, but it took founder and designer Lynn Taylor three years to perfect! The end result is the first fashionable, mainstream belt with a hidden extender behind the buckle that actually expands the waist of your tight jeans!
Lynn thought it was crazy not to wear your jeans when they're temporarily one inch too snug at the waist! She knew the struggle — you spend money on jeans you love, only to have your weight or body shape fluctuate and have them not fit! She also felt that giving renewed life to jeans and pants at the last couple inches of closure — would feel good at another level. It would be a logical way to avoid waste — promoting sustainability and social responsibility.
So Lynn found a common-sense but carefully-engineered comfort solution — to hide the “open gap” for jeans that are a little tight and uncomfortable. It took many prototypes and revisions to get the extender positioned in just the right place to work with mainstream buckles, while also providing maximum comfort and discretion for you!
First and Only Belt of its Kind Today
Before Behind the Buckle came along, no product out there helped closed the jeans gap in an attractive, secure way. Jeans have been around for 170 years or so, but the “last mile” has always been a struggle; closing jeans at the waist. So people relegated their snug jeans and pants to the back of the closet or gave them away, just for a silly inch or so!
Something needed to change. Lynn rolled up her sleeves and learned how to skive leather, sew, punch holes in leather and apply snaps until she invented a product that worked. “The idea that we could come up with something that allowed people to instantly fit into those jeans they couldn’t otherwise wear — secretly and securely with a fashionable belt — was exciting to me.” Lynn says. “Plus, the belts look great - you’ll want to wear them even when you do fit into your jeans.”
What we wear often defines how we feel. Feeling comfortable in your clothes is empowering. And beyond helping people feel great each day, the bigger mission at Behind the Buckle is we want you to feel great about what you’re doing for the planet ... and future generations.
Lynn is a bestselling author and widely quoted workplace expert. She's been an entrepreneurial consultant and was the top marketing executive for a Fortune 500 Silicon Valley firm for 12 years before launching Behind the Buckle.